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About Our Alpharetta Mercedes Dealership


RBM of Atlanta-North is Forsyth County's First luxury auto dealership.  The dynamic growth of this area made this the ideal location for RBM's newest Mercedes-Benz dealership.  Being located on McFarland Parkway in Alpharetta, just off Georgia 400, allows us to bring a whole new level of convenience to the residents of North Fulton, Forsyth, Cobb and Cherokee counties as well as all of North Georgia.

As an authorized Mercedes-Benz dealer, RBM-North is proud to service and sell new Mercedes-Benz vehicles.  On our pre-owned lot, we stock a wide selection of quality used vehicles for all tastes and budgets.  Our trade-ins are some of the finest pre-owned cars available.

But RBM-North is more than just a car dealer.  Many of us live and grew-up in this area.  We are active in the community, have our children in the local schools, shop at the local stores and have a long history of community involvement.  We are your neighbors.

We invite you to come visit our Mercedes Benz dealership in Alpharetta, Georgia and see just how pleasant buying or servicing your car can be.  You won't be disappointed. 



History of RBM
RBM of Atlanta has been Atlanta's Mercedes-Benz Connection since our doors first opened in 1964. Here are some key events in the history of our company:


1963
RBM is incorporated and named for its founders' last names:  Ryan, Bielow, and Mueller.

1964
RBM builds its original location on Pharr Road in Buckhead and brings the Mercedes-Benz brand to the Atlanta market.

1970
RBM is acquired by John Ellis, who continues to oversee the company's operations today.

1988
RBM moves from Buckhead to its present location at 7640 Roswell Road in Sandy Springs.  The RBM Pre-Owned department opens for business.

2002
RBM introduces Express Service, for maintenance and minor repairs while you wait.

2005
RBM becomes the first Mercedes-Benz dealership in the U.S. to offer Star Mobile service, bringing the RBM Service Department to your home, office, or club.

2006
RBM breaks ground for its second location in South Forsyth County.

2007
RBM opens its newest location in South Forsyth County.


RBM's founders break ground for the original Pharr Road Location.

Hear What Our Customers Have to Say

"Worth the trip!"

Bethany, I wanted to let ya'll know I made it home safely with out the slightest hitch!  The car is amazing....If you could be in love with a car...I am head over heals!  No doubt - it is worth the 13 hour round trip drive!  Thank you soooo much for starting the process and please tell Adam my appreciation is equally his!  You, Adam and everyone at RBM made this the easiest car purchase I've every experienced.  Best of luck to all of you in your new dealership!  I know you will do great!

Layne B.,Tampa, FL

"Beautiful Dealership"

Very friendly sales staff and service staff.  I will highly recommend RBM of Atlanta North for car sales and service needs.  Thank You.

Daniel B.,Cumming, GA

"Amazing experience"

I was just amazed at the ease of making this deal.  It went smoothly and was really a great pleasure.  I usually hate to deal with car salesmen and all the banter back and forth to get the price.

Sallie B.,Kennesaw, GA

"Excellent Job"

Bill did an excellent job,  I initially started out by emailing all car dealers in the metro Atlanta area.  Porsche, Jaguar, Lexus, BMW and Mercedes multiple dealership etc.  I have no problem saying that Mercedes got my business due to Bill and Bethany's no pressure follow up and primarily because they did what I asked.  Many dealers did not get it, that no I did not want to come down and test drive a car and get the full court press from their sales team.  I am very busy, I am only taking this time to fill this out because Bill did such a great job.  I asked approx 12 dealerships, "I want a 4 seat automatic, convertible, no silver or gray" what is the best deal you can give me and basically if I like it I will come down and get it.  That is pretty much what happened, we made a few changes but it all worked out great for us and hopefully you.  I will recommend Bill and RBM to my friends if they are looking for a car.  Thanks again!

Michael K.,Cumming, GA

"Satisfied Customer"

I want to let everyone know how satisfied we were with the customer service and with our agent, Adam Denault.  We could not have asked for a better salesman!!  He was very courteous and helpful from the beginning to the end!!  We had visited 2 Mercedes dealerships before RBM North (a waste of time!) and were not happy...After talking to Adam for only 10 minutes (or less) I was convinced that he would not only get us what we wanted but make me very happy with my new purchase --- HE DID!!  Jon was also great....He even gave me some in-site on the history of Mercedes that we didn't know!!  Great staff --- including the secretary that recognized me after the first time I came in there --- Great customer service!!

Tracy D.,Hampton, GA

"Great Customer Service"

I am writing to tell you about a great experience I had last evening.  I locked the keys to my E-350 in the trunk of my car.  A lock smith got me in the car, but we could not get my trunk latch to work so I still was stuck.  I called my husband who eventually rescued me (bad traffic), but while I was waiting I called your dealership and was put through to a very nice person named Diane.  She was very sympathetic to my situation and eventually we figured out that the latch had been disabled by the lock smith getting into the car.  You are a lucky man to have such a pleasant and caring person on your staff.  She not only found out the answer for me, but called me back when we became disconnected - and offered to send roadside assistance.  I sat for 2 hours in a parking lot and not one person asked if they could help me.  Diane didn't know me from Adam when I called, but she stayed on the line with me until we figured it out.  Giver her my congratulations on outstanding customer service.

Judy M.,Alpharetta, GA

"Outstanding!"

Bill Favini was OUTSTANDING!

Roderick W. ,Alpharetta, GA

"Outstanding"

My sales experience both online and in person was outstanding!  Should I be in the market for another Mercedes in the future, I will definately give RBM North a call.

Kevin B.,Cumming, GA

"Fantastic Salesman"

the salesman was fantastic!!!!!  Both the sales manager and the business manager were very friendly and honest...RBM is great....I will definitely do business with them again.

David W.,Woodstock, GA

"Best Dealership on the Planet!"

I will buy my next 10 cars from you!!!

Jon H.,Alpharetta, GA

"Great Service"

Very pleased with the overall experience.

Mark W.,Marietta, GA

"Great personnel"

The personnel at RBM of Atlanta North were great.

Deborah A.,Alpharetta, GA

"RBM North - Alpharetta"

This is my second car I bought from RBM Alpharetta, I expect to buy more.  As for my CLS63 AMG, is it really possible to "Love" a car?  I think I'm in love...I hope my wife doesn't find out!!

Mark L.,Woodstock, GA

"Bill Favini"

Bill was great.

Sandra N.,Duluth, GA

"Excellent Buying Experience"

A nice relief from other car dealerships.  I highly recommend this dealership.  Everyone I met was extremely friendly and they remembered my name on subsequent visits.

Jill R.,Alpharetta, GA

"Great level of service"

I was very satisfied with the level of service that I received at the RBM of Atlanta North dealership.  The Sales Consultant, Bill Favini, was exceptional in helping me find the car I was looking for.  He provided superb customer service, and I truly appreciate that he was able to show me all of my options.  I'm very happy with my purchase, and I will definitely refer all my friends to see Bill Favini when they are in the market for a new car.

Vanessa B.,Alpharetta, GA

"Best Car buying experience I have ever had!"

Professional sales person and General Manager went out of their way to make us feel comfortable with our purchase.  Thank you!  This is the first Mercedes we have ever purchased, we are looking forward to the experience and our relationship with RBM in Forsyth County.

Jennifer B.,Big Canoe, GA

"Impressed"

We were very pleased with Adam's handling of our business.  One of the things we were impressed with was that he did not just try to sell us the car we thought we were interested in (the E350), but made sure to show us the 2008 C class sedan as well to see if it might meet our needs.  Since many salespeople try to sell you more than what you've come for, it was refreshing to have someone offer a good value alternative for a change. 

John P.,Alpharetta, GA

"Extremely Pleased"

I was extremely pleased with all of the RBM employees that I came in contact with.

Daniel H.,Cumming, GA

"Customer Service"

I have owned GM, Ford, Hummer, Porsche, and Lexus.  The customer service at RBM North has no equal.

Scott P.,Cumming, GA

"Customer Focused Business"

Anna, Adam, Jon and the RBM North Team,
It is rare these days to find businesses that truly focus on the customer and their needs.  You have all treated everyone from my side of the transaction: myself, Derek, and Paul with the utmost kindness and consideration; and have been so helpful with the out-of-state transaction.  My only regret is that I was unable to meet you and handle the purchase in person. 

Thank you again for making the vehicle purchase a seamless one, and please know that I will recommend those planning on purchasing a Mercedes  to travel to Atlanta to work with your team.  I certainly think it would be worth the effort.

Monica H., Midlothian, VA

Contact Information

RBM of Atlanta-North

345 McFarland Parkway

Alpharetta, GA 30004
work :
678-637-2333
serviceService:
678-987-0769
partsParts:
678-MERCEDES

Hours

  • Monday: 9:00AM - 7:00PM
  • Tuesday: 9:00AM - 7:00PM
  • Wednesday: 9:00AM - 7:00PM
  • Thursday: 9:00AM - 7:00PM
  • Friday: 9:00AM - 7:00PM
  • Saturday: 9:00AM - 6:00PM
  • Sunday: Closed